By Jonathan Tucker
In discussing the value of strategic foresight, it is important to distinguish it from forecasting. Forecasting seeks to predict discrete events in the future. By contrast, strategic foresight seeks to help decision makers think through uncertainty. It employs scenarios to consider how trends and developments in a number of areas may come together in different ways to affect the operating environment of an organization both positively and negatively.
The value of forecasting is clear and is directly related to its ability to accurately predict events of concern to decision makers. The value of strategic foresight is less obvious because its benefits, such as enhanced capacity to perceive change, are indirect and less readily measured. Even at Royal Dutch Shell, famed for its pioneering work in scenario-based planning, advocates have struggled at times to communicate its value to corporate leadership. Lessons from the Shell experience and the renewed corporate interest in scenario-based planning are discussed in a recent feature article in the Harvard Business Review, “Living in the Futures.” Continue reading “The Value of Strategic Foresight”